I’m a senior multidisciplinary creative with over 16 years of experience across Art Direction, Graphic Design, Event, and Retail Design. Having worked in the UK, Amsterdam, and Berlin on both client and agency sides, I’ve consistently delivered high quality work for global and UK brands such as Nike, Umbro, Diageo and the BBC.
Recently, I led the Nike Berlin design team, guiding a diverse team in delivering high-quality, complex projects. These included international campaigns like the Berlin Marathon as well as locally relevant content for Nike Berlin’s social channels.
Currently based in Berlin, I’m eager to explore new projects and collaborations. If you'd like to connect or see more of my work, please don’t hesitate to get in touch.
Dec 2021 – Jan 2025
As part of the Nike Brand Creative Leadership Team, I led multidisciplinary creative squads that worked across projects for global campaigns and local Berlin social platforms.
I lead a team that created an extensive Stadtidentität (City Identity) strategic document for internal and external partners. This document outlined how Nike Berlin should look, sound, and communicate across all brand platforms.
I managed multiple projects simultaneously, with strong team communication and planning, ensuring the team’s success. I presented concepts to key stakeholders in Berlin, Amstredam and Portland, incorporating feedback, and driving towards successful delivery.
Feb 2019 – Dec 2021
Senior Designer within Nike’s key city Berlin, I led city-specific projects that aligned with local Berlin consumer needs. I drove the Nike Berlin creative vision across campaigns — from concept to execution, collaborating closely with a team of designers, producers, and external Berlin partners.
I worked on Nike’s first ‘Just Do It’ campaign in Germany, which marked the 30th anniversary of the fall of the Berlin Wall. The campaign included platforms such as TV, OOH, and retail.
I worked across varied EMEA performance and lifestyle categories with a focus store design. I designed and co-authored year long creative direction guidelines that included various brand platforms.
Part of the design team working on the Umbro and Diageo accounts, specializing in photography, video production, seasonal brand catalogs, and retail design projects.
Jan 2008 – Feb 2009
Member of the creative team supporting the Creative Director and Senior Designer in developing design
work and visual identities.