AMSTERDAMSE CROSS COMPETITIE
The creative concept comes from the iconic red and white course tape which is synonymous with the races. The tape gets wrapped around trees and stretched between poles, transforming muddy fields in the Dutch countryside into race circuits.
Every October, around 300 cyclists of all ages and genders participate in the series. It includes twelve one-hour, high speed races in all weather conditions. I developed a grid system that was used to design winners' jerseys, scarfs and social media posts.
Vincent Engel
Amanda Crow