STEPHEN OWEN
DESIGN & ART DIRECTION

 

AMSTERDAMSE CROSS COMPETITIE

 The Amsterdam Cycle Cross Competition is a cycling race series that consists of 12 races from October to January. Around 300 cyclists of all ages and gender take part. After my first year racing, I offered to help with their branding across social and other touch points.

My idea for the branding came from the red/white race course tape. The tape is synonymous with the races, it depicts the course route through the trees and muddy fields. For the branding, I deconstructed the tape’s pattern to create a graphic system and grid.

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©Stephen Owen 2025