BERLIN MARATHON 2023
We created large-format OOH visuals for the ‘Kipchoge Vision’ campaign. Four key visuals were developed to communicate the concept — a visionary world of running insights. The visuals were deliberately vibrant to ensure they stood out along the marathon route on race day. I collaborated closely with the Wieden+Kennedy design team on the athlete visuals and backgrounds. I worked directly with a typographer to craft the campaign headlines.
Partners:
Wieden + Kennedy
Sebastian Pataki
BERLIN MARATHON 2023
EVENT SPACE
In addition to the OOH campaign, we developed ‘The Home of Running,’ an immersive three-story event space where visitors could experience ‘Kipchoge Vision.’
The space featured activities such as race vest customisation, athlete meet-and-greets, and a post-race celebration. We ensured a consistent visual language across all touch points, creating a cohesive and visually unified experience that complemented the OOH campaign.
Partners:
Sunst
Sebastian Pataki