STEPHEN OWEN
SENIOR ART DIRECTOR + DESIGN

DIAGEO
BLACK & WHITE WHISKY

The two Scottish terriers have always been iconic symbols of the brand. Their playful, friendly, and down-to-earth personalities depict two close friends sharing a journey through life together.

We aimed to define Black & White whisky as a brand associated with warmth and celebration. To do this, we created layouts for three different scenarios: ‘Fireside,’ ‘Piano,’ and ‘Walkies.’

Matthew Green was the perfect illustrator for this project. His style embodies quality and craftsmanship, perfectly capturing the spirit of the brand.



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© Stephen Owen 2025