STEPHEN OWEN
SENIOR ART DIRECTOR + DESIGN

JUST DO IT GERMANY

The JDI Germany campaign commemorated the 30th anniversary of the fall of the Berlin Wall and was Nike’s biggest campaign in EMEA that year. 

We conveyed the emotion of sport through the perspectives of our athletes. The campaign featured epic portraits alongside local Berlin community groups that were directly connected to the athletes. It was rolled out across OOH sites throughout Berlin and integrated into the entire brand ecosystem.
Partners:
Hört
Ben Jarvis
Jacob Sutton

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© Stephen Owen 2025