JUST DO IT GERMANY
The JDI Germany campaign commemorated the 30th anniversary of the fall of the Berlin Wall and was Nike’s biggest campaign in EMEA that year. We conveyed the emotion of sport through the perspectives of our athletes. The campaign featured epic portraits alongside local Berlin community groups that were directly connected to the athletes. It was rolled out across OOH sites throughout Berlin and integrated into the entire brand ecosystem.
Partners:
Hort
Bennis Jarvis