STEPHEN OWEN
SENIOR ART DIRECTOR + DESIGN

MERCURAIL SPEED GAMES

 For the global launch of the Mercurial 16 soccer boot, we scoured Europe to find the fastest boys and girls. We hosted a live TV event inside a Berlin warehouse, where contestants competed in four high-energy speed games. This was Nike’s first live streaming event of its kind, broadcast on YouTube and multiple streamers platforms worldwide.  

I was part of the creative team responsible for developing the concept, space design, and event graphics. My role involved coordinating various partners and work streams to ensure seamless alignment with the visual direction.

Additionally, we adapted Nike’s global AIR visual language for the show, collaborating with key stakeholders at EHQ and WHQ. 
We partnered with a graphics agency to create on-screen visuals, which are showcased on the second page of the project.

Partners:
Hotel Creative
I Love Dust
Sports on Screen
Uncanny Valley
< Prev    Home    Next >
© Stephen Owen 2025