MERCURAIL SPEED GAMES
For the global launch of the Mercurial 16 soccer boot, we searched for the fastest boys and girls in Europe. We hosted a live TV show inside a warehouse in central Berlin, where contestants competed in four dynamic speed games. The games were streamed on YouTube and multiple streaming platforms, the first time Nike had done a live event like it.
We designed the space from scratch and created on-screen graphics to compliment the production.
Partners:
Hotel Creative
I Love Dust
Sports on Screen
Uncanny Valley