NIKE BERLIN
STADTIDENTITÄT
This document was shared with Nike’s creative collaborators to ensure Nike Berlin’s brand consistency and uphold a high standard of work across all touchpoints, including imagery, film, space design, and social content.
The document took over a year to produce, during which I worked with multiple Berlin creatives across different media to establish the right look and feel.
Below you can see example spreads of the document, and examples of the creative work that was produced using the guidelines.
Ed Walsh
Kathi Zimmermann
Cissy Lott Lavigna
Sarah Weinknecht
Sebastian Pataki