STEPHEN OWEN
SENIOR ART DIRECTOR + DESIGN

VAPORMAX MESH

 The Nike Vapormax campaign served as a comprehensive creative direction guidelines for the launch of the new Vapormax. The upper mesh of the shoe featured a billowing, lightweight structure that provided freedom of movement.

We produced films and stills for use across Nike’s brand platforms and partner channels. I worked directly with the 3D agency Aixsponza to create three films that used different metaphors to tell the product story.

The campaign was pan-European and was executed across key retail locations, online platforms, and outdoor advertising. Additionally, the product was seeded to key influencers through a seeding box that I designed.


Partner:
Aixsponza
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© Stephen Owen 2025