BERLIN MARATHON 2023

We created large format OOH visuals for the ‘Kipchoge Vision’ campaign. We developed four key visuals that conveyed the idea of ‘Kipchoge Vision’—a visionary world of running insights. The visuals were intentionally vibrant to stand out along the marathon route on race day. I worked closely with the Wieden+Kennedy design team on the athlete visuals and backgrounds. Additionally, I collaborated directly with a typographer to create the campaign headlines.

Partners:
Wieden + Kennedy
Sebastian Pataki

BERLIN MARATHON 2023
EVENT SPACE

In addition to the OOH campaign, we developed ‘The Home of Running,’ an immersive three-story event space where visitors could experience ‘Kipchoge Vision.’ The space featured activities such as race vest customization, athlete meet-and-greets, and a lively post-race celebration. We ensured a consistent visual language across all touchpoints, creating a cohesive and visually unified experience that complemented the OOH campaign.

Partners:
Sunst
Sebastian Pataki

STEPHEN OWEN DESIGN & ART DIRECTION

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STEPHEN OWEN
DESIGN & ART DIRECTION