BERLIN MARATHON 2023

We created large-format OOH visuals for the ‘Kipchoge Vision’ campaign. Four key visuals were developed to communicate the concept — a visionary world of running insights. The visuals were deliberately vibrant to ensure they stood out along the marathon route on race day. I collaborated closely with the Wieden+Kennedy design team on the athlete visuals and backgrounds. I worked directly with a typographer to craft the campaign headlines.

Partners:
Wieden + Kennedy
Sebastian Pataki

BERLIN MARATHON 2023
EVENT SPACE

In addition to the OOH campaign, we developed ‘The Home of Running,’ an immersive three-story event space where visitors could experience ‘Kipchoge Vision.’

The space featured activities such as race vest customisation, athlete meet-and-greets, and a post-race celebration. We ensured a consistent visual language across all touch points, creating a cohesive and visually unified experience that complemented the OOH campaign.

Partners:
Sunst
Sebastian Pataki

STEPHEN OWEN SENIOR ART DIRECTOR + DESIGN

STEPHEN OWEN
SENIOR ART DIRECTOR + DESIGN